Creating a tagline that's strong enough to drive a campaign.

Cincoro Tequila

Work

Changing the brief into an award winning video.

Turning an aisle reinvention into an Effie-winner.

Bringing a  campaign to life in the (sur)real world.

Selling the sellers with something cool and valuable.

Taking cigars off the shelf and bringing them to the man.

Developing concepts that reach the folks in supply.

Starting a country club that everyone can join.

Helping an odd bird out by making it even odder.

Blurring the line between herbs and weed.

Writing the words for the first online song contest.

Seeing my first big campaign everywhere in NYC.

A longtime judges advice for writing a really good advertising awards entry